Engaged in consultancy services, commercialisation and providing profesional training services to personnel from more than 500 organisations. The core consultants of OPTMISE are among the leading experts in PSE who are also Professional Engineers and Certified Practitioners. Equipped with strong fundamental knowledge and practical industry experience.

Prof Ir Ts Dr Zainuddin Abdul Manan

Position: CEO​
CEng, CEM, REEM, Certified Trainer for Energy Manager Certification

Prof Ir Ts Dr Zainuddin Abdul Manan is a professor of chemical engineering, the founding director of UTM Process Systems Engineering Centre (PROSPECT), founding Dean of the UTM Faculty of Chemical and Energy Engineering, founder of UTM Sustainable Energy Management Program, and the founder of OPTIMISE Sdn Bhd, a UTM spin-off company. He began his career as an engineer in PETRONAS and Hume Industries and has been an academic leader, educator, researcher, consultant and professional coach for 25 years. He completed over 100 R & D & consultancy projects serving local and multinational companies, has numerous patents and more than 450 publications that include 15 books/chapters, 200 refereed journals and 220 conference proceedings on energy and resource conservation using process integration techniques. He is a co-author of the globally referred Book on Process Integration and Intensification – Savings Energy, Water and Resources.

Zain is a UK/EU chartered engineer, a Fellow IChemE (UK), a Professional Engineer (PEng), a Professional Technologist, a certified energy manager, a registered electrical energy manager and a certified trainer for ASEAN energy managers. Zain was the winner of Saudi’s Prince Sultan International Prize for Water (2008) and was awarded as a Top Research Scientist of Malaysia by the Academy of Science of Malaysia (2013). In 2014, he received the award as UTM Top Researcher, UTM Top Academician and the Honorary Award from Hungary. He has delivered over 400 invited talks in professional courses, conferences and seminars across the world, including the 2014 Imperial College Distinguished Chemical Engineering Sponsored Lecture.

Zain is currently the chair of the EECA (Energy Efficiency and Conservation Act) Thermal Energy drafting committee under the Malaysian Ministry of Energy. He founded and spearheaded the UTM Sustainable Energy Management initiative that led UTM to achieve more than USD 6 million energy savings between 2011 and 2019, and to win the ASEAN Energy Award in 2012.

Prof Ir Dr Sharifah Rafidah Wan Alwi

Position: Director, Research & Development
PEng, CEng, MIEM, MIChemE, CEM, REEM, Certified Trainer for Energy Manager Certification

Prof Ir Dr Sharifah Rafidah Wan Alwi is the Director of Process Systems Engineering Centre of Universiti Teknologi Malaysia (UTM). Sharifah has been extensively involved in 66 research projects, 23 industrial based projects for various companies and government agencies and has trained engineers from more than 300 companies in the field of sustainable engineering design and management.

She specialises in process systems engineering with emphasis on process integration and resource conservation. She has won numerous awards such as Top Research Scientists Malaysia 2018, Malaysia Research Star Award 2019, 2018 and 2016, ASEAN-US Science Prize for Women 2016, National Young Scientist Award 2015, ASEAN Young Scientist and Technologist Award 2014, IChemE Highly Commended Sir Frederick Warner Prize 2011, Top 5 Global IChemE Young Engineer Award 2009 and Global Green Talents 2009. She is currently the Associate Editor for Journal of Cleaner Production (Q1) and Editorial Board member for Applied Thermal Engineering Journal (Q1). She has filed 15 patents, 25 copyrights and developed 5 software products. 

She is the co-founder of UTM Spin-off company called Optimal Systems Engineering Sdn Bhd (OPTIMISE). She has also served as the Chairman for Malaysia IChemE Young Engineer Group (YEG) and is a member of Young Scientist Network, Academy of Sciences Malaysia (YSN-ASM). She is a certified ASEAN Energy Management Scheme (AEMAS) Energy Manager trainer and a Registered Electrical Energy Manager under Malaysia Energy Commission. She is currently the energy advisor for UTM Energy Management System. Due to her various contributions globally and locally, she was promoted as Professor in 2016 at the age of 34 years old by Universiti Teknologi Malaysia.

ir. Dr. Lim Jeng Shiun

Position: Director, Products and Services

Ir Dr Lim Jeng Shiun is the Products and Services Manager of Process Systems Engineering Centre (PROSPECT), Universiti Teknologi Malaysia. His core expertise is in the area of innovative development and application of process systems engineering techniques for resource conservation, and for energy and carbon planning. Dr Lim has published 82 Scopus indexed articles to date. His Scopus h-index is currently 21 with 1505 citations. 

He has also been appointed as the guest editor for Special Issue of JCLEPRO and Chemical Engineering Transactions (Scopus indexed). He is also a professionally Certified Energy Manager, Certified Energy Auditor, Accredited Energy Measurement & Verification Professional and a Registered Electrical Energy Manager certified by Energy Commission of Malaysia. As an engineer in practice, he has applied the output of his research work in consultancy projects for the industrial community. 

He has been extensively involved in 22 research projects, 11 industrial based projects for various companies and government agencies. The key clients include local industries and multinational companies such as BERNAS, FABER MEDISERVE, SHELL, OLEON in Malaysia and PERTAMINA in Indonesia. He has assisted those companies identify energy saving opportunities worth millions of dollar through the use of process integration and process systems engineering approach. In commercialisation, Dr Lim is the cofounder and Director of Products and Services of a UTM Spin-off company. One of his product, e-SMART (an online energy monitoring system), have won the commercialisation grants that worth more than RM 800k.