About OPTIMISE

What do we do?

OPTIMISE is a leading provider of cutting-edge sustainable systems engineering solutions in ASEAN. It is a spin-off company of Universiti Teknologi Malaysia (UTM), a registered Energy Services Company (ESCO) under Malaysia Energy Commission and a MyHijau-registered company.

OPTIMISE provides training, consultancy, and smart system solutions in sustainable engineering and optimization of industrial processes and building facilities, and in sustainable enterprise planning and management. We guide organisations to achieve multiple bottomline benefits of improved profitability and governance via energy, resource, and environmental sustainability.

OPTIMISE differentiations and value-added offerings

OPTIMISE provides consultancy services, signature training programs and award-winning smart IoT systems, technologies, solutions and products. Our offerings that are backed by world-class, internationally validated, and referenced research and innovations in sustainable systems engineering for energy, ESG and resource sustainability. OPTIMISE’s proven track records of over 30 years of mentoring, coaching, and providing consultancy services to over 500 organizations enable its clients to deliver performance, embrace sustainability and build resilience in their people, culture, process, and systems. Our cutting-edge smart systems engineering technologies and solutions have been used in building facilities and numerous industries including oil and gas, petrochemical, power generation, food and beverages, fine-chemical, oleochemical, palm oil, chloral-kali, pulp and paper, medical glove, and semiconductors.

OPTIMISE approach to empower organisational resilience and sustainability

We call our approach the Global Cafe Hi-5 (High-impact-Sustainability) for widening access to energy, ESG and resources sustainability solutions. Hi-1 is our mission to produce competent, future-ready energy sustainability change makers through our unique recipe. Hi-2 is our customised and personalised recipes for organisations and professionals. Hi-3 are our great chefs, who are certified and competent pros to deliver our innovative recipes. Hi-4 is our uberised delivery via technology and partnership to enable access to anyone from anywhere at any time. Hi-5 is our data-driven quality control, monitoring, and improvement that leverages digital technology, analytics, and platforms.

Vision & Mission

At OPTIMISE, we are driven by our mission to advance circular economy through innovative process integration and smart systems engineering solutions.

We strive to build resilience and sustainability in people and culture, process and systems, and performance delivery to enable businesses to thrive above challenges of today and tomorrow.

We aspire to create a society practising sustainable consumption and production.

Certifications & Accreditions

CEO's Message

I am privileged to convey this message as the founder and CEO of Optimal Systems Engineering Sdn Bhd (OPTIMISE), and as the leader of the team to champion energy, ESG and resource sustainability via Process Integration and Smart Systems Engineering (PSE) solutions in Malaysia, ASEAN and beyond.

Driven by the mission to build a sustainable society, we formed the Process Synthesis and Design research group at Universiti Teknologi Malaysia (UTM) before the turn of the millenium. Our success in providing PSE solutions for industry led us to establish UTM Process Systems Engineering Centre (PROSPECT) in 2007 and steered PROSPECT on a journey to develop cutting-edge solutions to maximise energy, water and resource savings for facilities based on process integration and smart systems engineering solutions. In 2012, UTM-PROSPECT was ranked 1st globally under the Distinguished Competency (DC#5) of Water, Costs and Optimisation by Elsevier’s Scival Spotlight. In 2014, PROSPECT was ranked 1st by Elsevier Scival in the Emerging Competency (EC#49) of “Heat Exchanger, Retrofitting and Design”.

Our international success led us to establish OPTIMISE as the spin-off company to commercialise UTM R&D products, services and know-how by “Advancing circular economy through innovative process integration and smart systems engineering solutions”.

OPTIMISE’s core expertise is in process and innovation-driven industrial energy, ESG and resource sustainability using process integration and smart systems engineering solutions. We spearheaded the UTM Sustainable Energy Management program that resulted in UTM amassing over RM30 million (USD 7 million) energy savings between 2011-2020. We led UTM to be the first ASEAN institution certified with 3-star energy management gold standard and to be ranked 1st globally by the Times Higher Education on Clean and Affordable Energy (SDG-7). We have been involved in the program to train and certify over 1600 ASEAN energy managers and have outreached over 500 companies via professional training and consultancy. Our technologies and smart solutions have been used in building facilities and by numerous industries from subsectors such as power generation, oil and gas, petrochemical, fine chemicals, oleochemical, palm oil, chloral-kali, pulp and paper, medical glove and semiconductor.

Our team’s resilience and agility has enabled us to rise above massive challenges of COVID 19 and climate crisis that have threatened the planet, people and profit. We regard them as the defining moments for us to harness our innovations and strong partnership with the government, industry, academia and community, en route to realising our vision of creating a society practicing sustainable consumption and production.

Prof. Ir. Ts. Dr. Zainuddin Abdul Manan

CEO of Optimal Systems Engineering

At OPTIMISE, our Top 10 Value Propositions showcase our global expertise in energy, ESG, and GHG management—empowering organisations through innovative technologies, training, and signature sustainability events like COPE-BEST and ENERGISE.

Leading Experts in Thermal Energy, GHG and Product Carbon Footprint

Global Top 2% Scientists in Process-Driven Smart Systems Engineering

Leaders in Pinch Analysis Solutions for Minimising Energy, Emissions and Resources

Certified Practitioners, Policy Advisors with Real-Life Project References

Signature Trainings on Energy, GHG, ESG & Resource Sustainability

Reference for Training and Certification of Energy Managers

Leading Showcase Energy Management Implementation and Mentoring

Leading Energy Sustainability COP via COPE-BEST and ENERGISE

Proprietary Commercial IOT Smart System Energy Solutions

Globally Referenced Books & Publications on Energy, Resource and Emission Reductions

Empowering Energy Leaders of Tomorrow

Explore OPTIMISE Academy, your gateway to REM certification, EECA 2024 compliance, and industry-driven sustainability training.

What’s New at OPTIMISE

Stay up to date with our latest events, industry insights, sustainability milestones, and thought leadership in energy and resource management

03/12/2025

⏳ COUNTDOWN: EECA 2026 — Getting Your Organisation’s Buy In.

03/12/2025

What Organisations Need to Know Before EECA Notices Arrive in Early 2026

03/12/2025

Driving Energy Transition Together

03/12/2025

Elevating EECA Compliance Capabilities for PETRONAS

03/12/2025

REM Type 2 & ITEA Workshops — Advancing Industrial Energy Management Excellence

03/12/2025

Building a Brighter Energy Future with TNB ILSAS

Proven. Trusted. Recommended.

Professional, responsive, and highly knowledgeable in energy management

Abdul Azim Ahmad

Head of Electrical Department | Unigrà Food Processing Asia Pacific Sdn Bhd

Thank you for the excellent services on the detail energy audit works. As the results, we managed to improve the efficiency of our plant operation and increase the energy saving with the proposed ESM. Optimise have earned our trust.

Nurulakma Pungut

Principal Electrical Engineer | Dyson Manufacturing Sdn Bhd

Learnt much and able to identify on items that can help improve internal Sustainability report.

Vignesh R.Puvanesuaran

Head, Sustainability Intelligence and Research Department | Malaysian Communication and Multimedia Commission (MCMC)

With a strong lineup of excellent trainers, Optimal provides high-quality training to participants. The trainers’ engagement throughout the sessions keeps the participants energetic and motivated at all times.

Ganapathy Raman

Senior Engineer | Puma Energy (Malayisa) Sdn Bhd

The training is the best among the other training at outside because of quality and in depth of trainers who hold solid experience in energy sector. On top of that deliverable of the traing very good and easy to understand. Before attend this course, my perception on energy is different and after attend the course it is different. It unlock my overall view on how to conduct an energy study and implement it to industry with compliance of EECA2024

Navarajan Subramaniam

Assistant Manager Maintenance | Evergy Engineering Sdn Bhd

This course is tremendously helpful for me to implement the energy management system in my organisation. The syllabus is well explained and full of examples to follow.

Ts Mohd Mawardi bin Hussain

Vocational Training Officer | KKTM Sri Gading

This training provided up-to-date information and know-how; It is a fruitful sharing delivered by a team of high-level professionals. I shall continue participating with this organisation to gain more in the lovely field.

Wong Tien Yi

Technical Sales executive | Astronergy New Energy Technology (Singapore) PTE LTD

I enjoyed the training so much as it allowed me to refresh my engineering calculations and link them with my industrial experience. Even though I have 15 years industrial experience in oil and gas, I learnt so much during this training.

Izza Mahmod

Improvement Executive | PETRONAS Chemical Ethylene Sdn Bhd

The course provides good guidance on conducting thermal energy audit which is very different (maybe more rigorous) than the electrical energy audit that I’m familiar with and have participated in. It’s a good refresher course from what I’ve learnt during my undergrad years, and even more relatable since I got to apply it to an actual scale that matches my current responsibility. The step-wise details on the audit approach is also very helpful for me to get started.

Nassya Binti Mohd Said

Experienced Researcher | SIRIM Malaysia

The GHG calculation training was clear and insightful, making complex concepts easy to understand. The practical examples and hands-on exercises greatly improved my grasp of the subject. I now feel confident applying these skills in my work. Highly recommended!

Nur Aishah binti Kamarudin

Facility Engineer | Omron Malaysia Sdn Bhd